Effectiveness of Ethiopia Commodity Exchanges Market Information Dissemination among Rural Clients: the Case of Adama Branch

Abstract

The purpose of the study was to examine the effectiveness of Ethiopia Commodity Exchange’s market information dissemination among rural Clients registered under Adama Branch more specifically the objective of the study emphasis gave to explore the kind of market information dissemination channels of ECX most frequently used by rural clients in the study area, investigate the effectiveness of ECX’s market information for rural clients to make decision about production, pricing, place and promotion and identify the challenges rural clients faced in using market information disseminated by ECX. In order to achieve those objectives attempt was made to answer the following research questions: which market information dissemination channels of ECX are most frequently used by rural clients in the study area, how much ECX’s market information is effective to make decision about production, pricing, place and promotion what are the challenges rural Clients are facing in using ECX‘s market information dissemination in the study area. Descriptive research design was employed. Both primary and secondary source of data were collected using questionnaire, interview and document analysis. The questioner was used to collect data from 158 rural clients using simple random sampling technique. In addition interview was administered with all three employees of ECX market data department. The analysis of quantitative data was made using descriptive statistics; correlation coefficient and t-test were used.